Hello Sour Sally!

Only a short post this week. I’ve regressed back to my childhood a little with the discovery of a web site from a small frozen yoghurt shop in Jakarta, the capital of Indonesia called Sour Sally.

The main reason that I fell in love with this flash based web site is the effort that was put in to make it an interactive design. You control Sour Sally and use either the nav keys to bounce around the environment or the mouse to float Sally, who is attached to a balloon, around the levels finding out about the product and shop as you go. Or for the less adventurous of you they have put a ‘normal’ navigation panel at the side.

The hidden features were also a big plus for me, on the ‘where is Sour Sally’ the avatar pops out from behind trees and when you click on her, polaroids of the shops interior pop up for you to view.

This site is a prime example of using interactive graphic design to draw the site visitor into the environment and encourage them to find out more.

I for one will be seeking out Sour Sally should I ever venture to Indonesia and I will certainly be paying them a visit – all from stumbling across their web site – in an increasingly online world the power of interactive marketing in today’s society cannot be ignored and this little frozen yoghurt company has truly embraced the phenomenon.

Visit the site and see for yourself.