Having been around since the early 1980s it has proven it self to capture and engage peoples attention and be an inventive way to promote your brand. Guerrilla marketing can be used by large organisations or small start up companies.

One of the earliest campaigns was from Adidas having struggled with promoting the brand after changes in management they needed to pull something big out of the bag and their answer was to give pairs of Adidas trainers away to rappers in New York and if you are a child of the 80s you will remember Run DMC bringing out a single called “My Adidas”.  If you don’t remember the song then see the bottom of the post.

Todays guerrilla marketing has changed from the early days and is now more inventive and sometimes challenging.

Here are some of my favorites:-

The important thing to remember about guerrilla marketing as a technique is it becomes ineffective once it has been used, marketers need to keep ahead and find new ways to grab the attention  otherwise what was a surprise marketing campaign that everyone was talking once will soon something that people have forgotten and are bored with.

Whether you like this marketing technique or not you have to agree that it does make you stop and stair – it works!

Just in case you don’t remember – you’ve got to love the 80s.