Logo Design

As this week we have covered inspirational and innovative web design from Chloe and graphic design from Sophie I thought we should take a look at logo design.  Logo design is an important area of graphic design that sometimes doesn’t get the care and attention it requires.  Logos should represent a company’s brand and gain immediate recognition.  We are looking forward to designing our own logo for “DDA”.  I think we each may design one and decide whose is best from that – like our own design competition.

An example of a great logo is the Apple logo which is simple in colour and design but recognised worldwide.  Establishing a recognised brand logo is the best way to get your company brand out there.

The Design Cubicle have invited designers to submit their logo design work, the top 40 have been showcased on their site. I would recommend that you take a look for yourself as there is a great range of inspirational ideas and concepts.

I have a few favorites for different reasons,

I like the Tiny Mouse Design as I like what it has achieved you get the impression that the text is big with the mouse illustration being a good contrast, it is clever and works.

I also was impressed by the quality of design of Arron Lock with his logo for Mountain View, with such warm colours and catching design with a clean concept it will work well to promote the Ozark Folk Center.

Sean Farrell also did an interesting take on a restaurant which specialises in drinks.  The simple design works well to promote the not only the name of the bar but also establishes what Exclusive Lounge are about.  This design follows the basic rules of great logo design, its rememberable, simple and represents the brand.

What do you like about logos and which out of their top 40 is your favorite?

I think we should have a best and worst logo design competition, name the best logo design and worst, I have just searched the internet for bad logo design but I think there must be some big brands that have made mistakes with logo design.