Kontain :: Next Generation Blogging Platform

On November 17th Fantasy Interactive Inc announced the alpha launch of Kontain.com. It’s the first Flash-based blogging platform open to world wide free public access.

The guys from FI describe Kontain as;

“A free destination for users to media blog and share photos, videos and audio with friends, family, colleagues and even beautiful strangers. The core of each user’s experience is media-driven and Kontain takes the everyday concept of blogging to a wider audience by making it easy for users of all demographics to “kontain” and share their life online. Simple enough for Mom and Dad, yet flexible and sophisticated for a web veteran, Kontain aims to be the Internet’s premier destination for user-generated content.”

I was lucky enough to be one of the 10,000 accounts allowed in the alpha stage and have been playing around with it for about a week now. Kontain takes an old concept, blogging, and re-introduces it to a wider audience by focusing on ease of use and looks.

Now this isn’t a new idea. Six Apart is trying to accomplish it with Vox, Automattic with WordPress.com, and dozens of other startups have launched a wide range of other services. The focus of all of these platforms is to dumb things down to the point where users don’t need to think about anything from a technology point of view, but rather, can focus on putting content online in the quickest and easiest way possible.

To that end, Kontain does a brilliant job. From the signup process to its no-frills publishing tool, Kontain is incredibly easy to use. As the whole point of Kontain is to allow easy media sharing, the service also makes it simple to insert photos, videos, and audio. Rather than require the user to position multimedia elements within a post, they are added separately at the top of a post, through a simple built-in uploader.

I’m looking forward to the upcoming features that are due to be launched as well, with tools such as activity stats, HD video and High Def images, drag and drop media embedding (youtube) and inline editing – Kontain is raising the bar for the likes of Facebook and Myspace.

At the time of writing there are still some accounts waiting to be snapped up so sign up and take a look for yourself.